Daniel Johnston
For External Communications Co-ordinator
A picture of me in a field with some trees smiling at the camera.
GROW FAST, WIN BIG.
It's time for a bold messaging strategy to build a mass movement.

Our ground game got us four seats in Parliament, but we have to start winning on the airwaves, on social media and in the press too.

We need a meteoric rise in the polls to drag British politics back to the left and eliminate the threat from the far-right.

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MESSAGING STRATEGY
The External Communications Co-Ordinator plans The Green Party's messaging strategy. Here's what I will do if elected:
Focus on what the public want
The Green Party has many, many great policies - but trying to talk about too many at once is muddling our message.

Let's focus on the Economy, Health & Housing. Three of the top issues facing the public today.
Right message, right place
Facebook, X, TikTok, Instagram, TV, Newspapers. These are wildly different platforms with their own audiences.

Our campaigns will be targeted carefully per platform to deliver the right messaging to the right voters.
Grow the movement
To win, we must get more members. More supporters on social media. More MPs & councillors between elections.

My messaging strategy will include growing our movement, including through high-profile defections from other parties.
Political Direction of GPEx
When you're voting for posts on GPEx, you're not just voting for the individual role. The candidate you choose will get to vote on issues that affect the future direction of the party.
Radical Action
Now isn't the time to be tame. We need bold, radical action in everything we do to build a mass movement and win elections.
Trans Rights
I will always vote to defend, protect and enhance trans rights. A vote for me is a vote for a LGBTIQA+ friendly majority on GPEx.
Defend Nature
We can build a better world and win elections without sacrificing nature. No other party will stand up for it, so we must continue to do so.
My Experience
I have been in the Green Party for 10 years now, and in that time I have been the social media officer for both the South West Young Greens and South Gloucestershire Green Party.
In my day job I have been running a digital design company for 10 years, mostly creating video games and licensing fonts. In my daily work it's crucial to keep up with social media trends and those skills will carry over to my work on GPEX if elected.
☑ VOTE DANIEL JOHNSTON FOR EXTERNAL COMMUNICATIONS
Promoted and produced by Daniel Johnston as part of his campaign for election to the post of External Communications Co-Ordinator. This is not an official communication from the Green Party of England and Wales.